Tequila Joe’s Tasting Aficionados, or Tasting Aficionados for short, is a group that meets every week to try new tequilas and raise money for local charities (note: not every event is a fund raiser). While the group was founded by Tequila Joe, he does not dictate the discussions or the tastings. Members all share information and knowledge about the tastings in a cooperative, non-judgmental environment. By bringing people together with different tasting backgrounds, the Tasting Aficionados are able to expand their tequila discussions to levels that could not be attained separately. There are two forms of memberships for the Tasting Aficionados: a free general membership that does not include the rewards program and a fee based rewards program. Upon reaching new levels of tasting experience, rewards members can receive rewards to commemorate their tasting achievements. The Tasting Aficionados group hopes that through their various tequila tasting they can broaden their knowledge, palate, and friendship while improving the community through fund raising.